East is West draws from classic Americana style — trucker hats, heavyweight tees, sun-faded colors — and blends it will hallmarks of Eastern design. The result is clothing that speaks to a global worldview — one where heartland and homeland exist together, not worlds apart.

The brand started with a simple idea: to make things that felt a little familiar — and a little unexpected, too. This vision comes from lived experience. Our founder was born and raised in Colorado with roots in Pakistan, growing up reading Arabic and speaking Urdu. That experience of existing between worlds drives everything we do as a first-generation, female-owned company.

We also support the people doing the real work. Since launch, we’ve raised funds for Palestine Children’s Relief Fund and United We Dream. For us, it’s not just clothing, it’s community. We’re just getting started.