East is West is bringing an Eastern perspective to Western wear. We draw inspiration from classic Americana style — trucker hats, heavyweight tees, sun-faded colors — but create with a unique Eastern-inspired perspective and stylistic approach. The results are pieces that speak to a global worldview — one where heartland and homeland exist together, not worlds apart.

The brand started with a simple idea: to make things that felt a little familiar — and a little unexpected, too. This vision comes from lived experience. Our founder was born and raised in Colorado with roots in Pakistan, and grew up reading Arabic and speaking Urdu. You'll see that influence in every single piece we put out into the world.

At our core, though, we’re more than just a clothing brand. Our goal is to amplify marginalized voices. To highlight the third culture experience. And to show what being American really looks like.

In Case You Were Wondering
Giving back is core to our brand. Since launching, we’ve donated to Palestine Children’s Relief Fund, United We Dream, and Maeday Rescue. We're just getting started!